BRANDING & DIGITAL PRESENCE
Brand clarity that builds confidence and works in the real world.
Branding isn’t just how your business looks.
It’s how clearly you communicate, how consistently you show up, and how confidently your audience understands what you do and why it matters.
Blueprint Media Co. builds intentional brand systems designed to support real businesses—bringing clarity, cohesion, and credibility across every touchpoint
WHAT THIS SERVICE IS (AND ISN’T)
Branding is not a logo in isolation.
And it’s not design for design’s sake.
This service focuses on building strategic brand systems: where visuals, messaging, and structure work together to support growth, recognition, and trust over time.Every recommendation is made with longevity, usability, and return on investment in mind.
How I Approach Branding
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Clarity before visuals. Intention before design.
Before creating anything visual, we establish the strategic foundation:
Brand positioning and direction
Audience clarity and tone
Messaging priorities
How your brand should feel to the people you want to reach
This work ensures your brand decisions are grounded—not subjective—and gives structure to everything that follows.
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Designed to feel elevated, cohesive, and unmistakably yours.
Your visual identity is built to be flexible, recognizable, and easy to apply—across platforms and over time.
Deliverables may include:
Primary logo and supporting marks (or logo refinement)
Brand color palette
Typography selection and hierarchy
Visual style direction
Usage guidance for consistency
The goal isn’t trend-driven design.
It’s clarity, credibility, and long-term usability. -
A strong brand doesn’t fall apart once it leaves a logo file.
This service extends branding into real-world use, including:
Website visual alignment
Social media brand styling
Highlight covers, layout direction, and graphics
Marketing and digital asset design (as needed)
Everything is designed to work together—so your brand shows up consistently, wherever it lives.
CANVA-POWERED BRAND SYSTEMS
A smarter, more cost-effective way to scale your brand.
As a Canva design expert, I build brand systems that empower small businesses to manage their brand confidently—without ongoing designer dependence.
Instead of handing you static files you can’t edit, I create professionally designed Canva systems that allow you to:
Maintain consistency long after launch
Make updates easily and efficiently
Get more value from your branding investment
This approach is ideal for businesses that want maximum return on a realistic budget.
WHY CANVA MATTERS FOR SMALL BUSINESSES
Traditional branding often means paying a designer for every update, social posts, flyers, announcements, or minor changes.
With a Canva-based brand system:
Your brand stays aligned
Your team stays efficient
Your investment goes further
It’s a strategic choice—not a shortcut.
Every Canva system is built with structure and guardrails so your brand stays intact, polished, and professional.
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FULL BRAND DEVELOPMENT
For new businesses or complete rebrands
Investment Range:
$1,500 – $3,500+Typically includes:
• Brand strategy and positioning
• Full visual identity system
• Canva brand kit and editable templates
• Digital brand applications
• Foundational brand guidelines
Ideal for:
• New launches
• Businesses stepping into a higher level
• Brands needing a complete reset
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BRAND REFINEMENT & REALIGNMENT
For established businesses that need clarity, not reinvention.
Investment Range:
$600 – $3,500May include:
• Visual cleanup and refinement
• Logo, color, or typography updates
• Messaging alignment
• Canva system updates
• Digital presence consistency improvements
Perfect if your brand feels dated, scattered, or misaligned.
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DIGITAL BRAND & CANVA EDITS
Targeted updates with immediate impact
Investment Range:
$250 – $950Focused support such as:
• Social media brand refresh
• Canva template creation
• Website visual alignment
• Marketing asset updates
Best for:
• Small but meaningful improvements
• Tight timelines
• Specific, high-impact needs
HOW WE DECIDE WHAT YOU NEED
Start With Where You Are
We assess your current brand, what’s working, and where clarity is missing.
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Focus on What Moves You Forward Every recommendation is based on what will best support your next stage of growth—nothing more, nothing less.
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Choose the Right Level of Investment If refinement makes sense, that’s the path; if a full system will save time and confusion long-term, we build it properly—no upselling, no unnecessary scope.
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What it Feels Like Working Together
Clear direction.
Thoughtful collaboration.
A brand that finally makes sense—and actually works for you.
You’ll leave with:
Confidence in how your business shows up
A system you can maintain and evolve
Branding that supports growth—not stress
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READY TO BUILD A BRAND THAT WORKS?
If your brand feels unclear, inconsistent, or no longer reflects your business, let’s start there.