Social Media & Content Strategy

Strategic content planning designed to strengthen your brand and support real business growth.

Overview

Social media should do more than fill a feed. It should reinforce your brand, communicate value clearly, and support your broader marketing goals.

Our Social Media & Content Strategy service focuses on clarity, consistency, and intentional execution. We help businesses and brands develop a thoughtful content approach that aligns visuals, messaging, and platforms—so your online presence feels cohesive, professional, and purposeful.

This service is ideal for clients who want direction, structure, and confidence in how they show up online.

Close-up of a screen displaying various social media app icons, including TikTok, Facebook, Instagram, Twitter, and YouTube.

WHAT THIS SERVICE INCLUDES

A clear framework that defines what to post, where to post, and why it matters.

Content pillars and messaging themes
Platform-specific strategy (Instagram, Facebook, LinkedIn)
Posting cadence and content calendar guidance
Caption direction and brand voice alignment

Content Strategy & Planning

Guidance to elevate the overall look and feel of your content.

Feed and grid refinement
Styling and visual consistency
Direction for imagery, Reels, and carousel posts
Alignment with your broader brand and marketing assets

Visual Content Direction

Ensuring your profiles are positioned to communicate credibility and convert interest.

Bio and profile optimization
Highlight and story structure
Best practices for reach, engagement, and visibility

Account Optimization

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Credibility & Platform Experience

Your strategy is informed by real platform experience—not trends alone.

01

Meta Verified, providing added account credibility and trust

02

Amazon Influencer, with access to storefronts and commissionable product links

03

Experience integrating paid and affiliate links in a way that feels natural, compliant, and brand-appropriate

This allows us to advise not only on content creation, but also on how content can support visibility, partnerships, and monetization when appropriate.

Content Monetization Support

For select clients, we offer guidance on incorporating monetized content into an overall strategy.

All monetization is handled thoughtfully and transparently, with brand integrity as the priority

Service Options & Investment

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Starting at $750

Ideal for businesses seeking clarity and direction.

Brand and platform review
Content pillars and messaging framework
Platform-specific recommendations
Posting cadence and content roadmap

Strategy Foundations

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Content Strategy + Visual Direction

Starting at $1,250

Best for brands looking to elevate both messaging and presentation.

Full content strategy and planning
Visual direction and feed refinement
Caption and content guidance
Profile and account optimization

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Ongoing Strategy Support

Monthly retainer options available

Designed for clients who want continued guidance and refinement.

Monthly content planning support
Strategy check-ins and adjustments
Monetization and link strategy guidance (when applicable)
Priority access and ongoing optimization

Custom Scope: Because every brand’s goals and platforms differ, final pricing is based on your specific needs. A detailed proposal is provided following an initial strategy call.

Next Steps

If you’re ready for a more intentional, professional approach to social media, we’re here to help.

SCHEDULE A STRATEGY CALL

Services may include content planning, strategy development, and monetization guidance. Paid partnerships and affiliate links are disclosed in accordance with platform guidelines.